Challenge

Build 160 new websites was the challenge and that’s exactly what my newly-formed digital team of backend devs, frontend devs, content managers, visual designers, and copywriters did within six months.

Solution

The objectives were that the sites be moved to a better, more-robust CMS that could be leveraged for more that website content delivery, all the sites had to feel like a family, be easily manageable by our existing internal content management team, and be instrumental in converting site visitors into prospective members through integration with the sales CRM package.

Take-aways / Results / Notes

• The project was very successful. Not only was it completed within the allotted timeframe and budget, the sites converted more visitors into members in their first six months than the previous sites had been able to do in their entire six-year life.
• That translated to more than $40 million increase in life-time membership revenue. 
• Something must have been done right. The same sites and backend system was in place over eight years.