A fast-moving software development team innovates rapidly, but can be plagued by design inconsistencies or lack of any design consideration.


Created a design guide for the entire mobile and web app platform that established a rule for the product designers and developers.

Take-aways / Results / Notes

  • Communication to the development and management teams of the design guide objectives, and openness to critique have been key to the early adoption of the design guide.
  • Exhibiting flexibility at contentious moments helps align stakeholders.
  • Publishing via the web and leveraging a CMS simplifies changes and organization.
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Marketplace & Business Portal Site

Conceptualized and designed a marketplace website and business portal for a digital transformation startup.

App Redesign & Feature Update

Expanded a core app's feature set and market position through focus on key UX principles and design system adaption.

Push-to-Talk API Support Kiosk

Built an innovative solution that utilized the PTT API that illustrates the benefits of push-to-talk style communications.

Product Info & Resource Website

Roused wireless carrier marketing teams to improve their website content and user experience by providing a model to copy.

Information Kiosk System

Designed and deployed an experience portal system that allowed members to access information about the events at the club.

Tablet-optimized Store

Prove to the client, through compelling high-fidelity prototypes, that a complex store could be tablet optimized.

Benefits Finder Web Application

Built an online resource tool that allowed customers to stay up to date with all their membership benefits.

Corporate Web Presence

Led a multi-functional digital team that designed, planned, and built 160 new websites within six months.