User agent data revealed that the usage of mobile tablets—specifically Apple iPads—increased sharply during evening primetime hours, but purchases were inversely proportional. When the site had been developed, touch-based interaction had not been considered which was common for the day, so the buying process on iPads and other tablets was near impossible.
Prove to the client, through compelling high-fidelity prototypes, that the store could be tablet optimized (before responsive design became standard), maintain their brand’s high quality, provide the same product selection, leverage their existing CMS codebase, and increase sales. The detailed prototype illustrated all of the most-common user flows from product browsing to splitting shipping locations.
Take-aways / Results / Notes
- The prototype achieved its goals of maintaining the brand’s high quality standard without sacrificing product selection.
- Convinced the client’s e-commerce team that a tablet-friendly store was their future.
- When the store was redesigned a year later, mobile/tablet sales increased more than 500%.
- The prototype itself was used extensively in presentations to prospective clients as a capability example of the UX practice.
Marketplace & Business Portal Site
Conceptualized and designed a marketplace website and business portal for a digital transformation startup.
App Redesign & Feature Update
Expanded a core app's feature set and market position through focus on key UX principles and design system adaption.
Push-to-Talk API Support Kiosk
Built an innovative solution that utilized the PTT API that illustrates the benefits of push-to-talk style communications.
Product Info & Resource Website
Roused wireless carrier marketing teams to improve their website content and user experience by providing a model to copy.
Information Kiosk System
Designed and deployed an experience portal system that allowed members to access information about the events at the club.
Software Platform Design Guide
Created a design guide for a mobile and web app platform that gave product designers and developers efficient autonomy.
Benefits Finder Web Application
Built an online resource tool that allowed customers to stay up to date with all their membership benefits.
Corporate Web Presence
Led a multi-functional digital team that designed, planned, and built 160 new websites within six months.